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PRODUCT BRIEF
All of our products begin with a brief. It's Simcro's view that we should challenge the brief to extract the widest possible parameters for success.
We will always ensure that the completed brief addresses five fundamental criteria: Animal Welfare; Operator Safety; Treatment Efficacy; User Experience; Commercial Viability.
Frequently our proposed solutions are so innovative we enter into mutual confidentiality agreements with the client.
We will always ensure that the completed brief addresses five fundamental criteria: Animal Welfare; Operator Safety; Treatment Efficacy; User Experience; Commercial Viability.
Frequently our proposed solutions are so innovative we enter into mutual confidentiality agreements with the client.
IDEATION
The first step in responding
to the brief is to link the design
brief to known technologies.
From this technical base, we
investigate more innovative
possibilities, balancing them
against the commercial
requirements for the end
product.
No idea is discounted, for instance the Optiline™ drencher is a technical evolution of traditional bottle drenching techniques in New Zealand farming conditions.
No idea is discounted, for instance the Optiline™ drencher is a technical evolution of traditional bottle drenching techniques in New Zealand farming conditions.
CONCEPT VISUALISATION
Simcro presents an innovation
storyboard to its clients,
detailing inspirations and
conclusions, before traversing
a wide range of options that
will fulfil the brief.
Our approach is to include thinking beyond the brief when we feel we can meet criteria in a different way.
Our approach is to include thinking beyond the brief when we feel we can meet criteria in a different way.
CONCEPT FINALISATION
Our clients select their
preferred concepts for further
exploration.
Occasionally, the best solution will be a cross pollination of the variety of technologies Simcro has proposed. In this case, we present further concepts that marry the best attributes of our solutions.
Occasionally, the best solution will be a cross pollination of the variety of technologies Simcro has proposed. In this case, we present further concepts that marry the best attributes of our solutions.
CONCEPT DEVELOPMENT
Concept development is where
blue-sky thinking meets
commercial reality.
After establishing a commercialisation agreement Simcro will begin creating a proof of principle prototype. These are machined from 3D CAD models and hand assembled to test ergonomic principles.
After establishing a commercialisation agreement Simcro will begin creating a proof of principle prototype. These are machined from 3D CAD models and hand assembled to test ergonomic principles.
DESIGN DEVELOPMENT
This stage begins with an
iterative design process that
fully resolves the product
against the client's
requirements and the five key
criteria of Animal Welfare, Operator Safety, Treatment Efficacy, User Experience and Commercial Viability. Each product
is fully realised as a 3D CAD model
that is manufacturing and
assembly ready before being
machined as a fully functioning
prototype.
PRODUCT TOOLING
Tooling begins once the
prototype has passed
field-testing and is signed off
by the client. Simcro then
designs, manufactures and commissions the
tooling
and assembly jigs for
commercial production.
ALPHA TRIALS
This is the first manufacturing
and assembly trial. It is the first
time the final product has been
produced under commercial
conditions, and it is released
again for final field assessment.
PRODUCT DOCUMENTATION
Once Alpha trials are passed,
Simcro documents all user and
maintenance instructions to
required international
standards. Internal assembly
and quality specifications are
established and jigs created
to facilitate the assembly
process.
COMMERCIAL PRODUCTION
The finished product enters
production at Simcro's
production facility, and is
packaged and delivered to
client specifications, worldwide.
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